Dalry is a small town set in attractive scenery in North Ayrshire. We were commissioned to design a new logo for the town and design artwork for a number of empty shop fronts.
Some towns have an apparent core image, for example, a building, industry or famous inhabitant. With Dalry, there were no obvious candidates despite a rich and varied history. However, we were clear that we wanted to be modern, forward thinking and optimistic, so we proposed ‘living Dalry’. This has proved to be a great fit. Sub-brands have been established alongside the main logo, including green Dalry, business Dalry, shop local Dalry and sporting Dalry – in fact, all the aspects of the town and community which make it a great place to live.
Dalry benefits from a large number of independent shops. However they are in need of support, and locals are being encouraged to shop locally through a community magazine and the ‘living Dalry’ website which is currently under development.
This ongoing project also includes artworks on the interior and exterior of the library, and on the boarded up windows of the King’s Arms Hotel. Local involvement has been key in all of the projects – from the hundreds of people who allowed us to take their photos, to the many contributions to the memory tree, which has been installed in the library.
The team at the Dalry public library art project wanted to engage with the local community. They proposed a theme which involved local school children contributing historic artifacts and memorabilia.
The range of contributions was phenomenal, reflecting the positive atmosphere within the community and ultimately enhancing the local library.
Everything from family photos, trophies, yearbooks and sweet wrappers were photographed and scanned. We then illustrated a Dalry graphic memory tree and inserted the memorabilia items to the branches.
The final design was printed onto large di-bond graphic panels and installed to the walkway up the stairs to the Children’s library.
The theme of the Creative Dalry Communities Arts Project is film. 6274 developed a series of 3D visuals illustrating famous film actors and scripts. The visuals were used to brighten up the exterior windows of the King’s Arms Hotel in Dalry. The response from the community has been so positive that the King’s Arms has decided to continue the theme within its interior decorating as part of its forthcoming refurbishment.
Below is a selection of images from the Dalry project.
This entry was posted on Monday, June 13th, 2011 at 6:46 pm
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